There are many things to consider when creating an online web presence for your small business. In the 90's, it was fine to use some web design software, and upload to a free site provider. The internet was a lot less serious, and more of a novelty for most businesses. Those days are long gone. The United States Department of Commerce reports that there were $15.7 billion in internet sales just in the second quarter of 2004. That's serious numbers and a lot of people are cashing in on the fact that they can take their business to a national, as well as, global audience. What are the main ingredients to successfully take your business online? Let's go over them.
A Domain Name
Your business name is very important. It conveys an image of you and your business. A domain name is just as important. It should be easy to remember, and convey to your customers a professional image. An average of 400 domain names are registered per day. We suggest, even if you don't want to create a website right now, to at least secure your domain name for the future. We can help you pick a domain name for your business, complete the necessary registration forms, and give you tips on how to get customers associating your domain name with your business.
Web Design
When customers come to your site, do they get the same feeling they get when they walk in your store? A website should be an extension of what they will get in your retail store or office. A website designed correctly can increase the amount of customers or clients you get on a daily basis. A website is different than other forms of advertising in that it can handle customer problems, display extensive information about your products, and be interactive with your customers. A well designed site can cut the amount of time you spend on phone calls asking about events, regular store hours, and what you offer.
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